Kristina Halvorson

Kristina Halvorson

Categories: Big Data 

Travels from Minneapolis, Minnesota, USA

Kristina Halvorson is a global authority on Content Strategy. She is the CEO and founder of Brain Traffic, the coauthor of Content Strategy for the Web, the founder of Confab Events, and the host of The Content Strategy Podcast.

Kristina Halvorson was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Her seminal article, The Discipline of Content Strategy, was published in 2008 by A List Apart, the world’s most popular online magazine for web professionals. She also initiated the 2009 Content Strategy Consortium, which was the first official gathering dedicated to the topic of content strategy.

In 2001, Kristina Halvorson founded Brain Traffic, one of the world’s first and foremost content strategy consultancies. Brain Traffic’s clients have included 30 of the Fortune 100 companies, as well as beloved brands and institutions around the world.

Kristina Halvorson’s book Content Strategy for the Web was the first book published on the topic. Today, Content Strategy for the Web is considered the “gold standard” for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry.

Kristina Halvorson is the founder of Confab, the first U.S. conference dedicated to the topic of content strategy. The conference debuted in May of 2011, selling out several months in advance and attracting attendees from all over the world. She also regularly conducts online seminars about content strategy, and works closely with Fortune 500 companies as both a speaker and consultant.

As host of The Content Strategy Podcast, Kristina Halvorson speaks with content experts from all over the world in lively conversations that explore how content strategy can help businesses in every industry.

Onstage, Kristina Halvorson is a celebrated speaker, well-known for her humorous, practical, and inspiring talks. She has appeared as a featured speaker at over 100 conferences around the world. Kristina’s articles and interviews have appeared on dozens of blogs, podcasts, online magazines, and other media.

Content Strategy for the Web
Content Strategy for the Web

Better content means better business. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

“Use Your Words” by Kristina Halvorson—An Event Apart video
MozCon 2015 - 03 - How To Do Content Strategy (Probably) with Kristina Halvorson
Acquia Engage Kristina Halvorson: Content Strategy for the Web
Kristina Halvorson — Content Strategy

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