Emily Balcetis

Categories: Wellness | Motivation | Leadership | Women's Spotlight

Social psychologist Emily Balcetis explores perception, motivation, goal-setting and decision-making from conscious and nonconscious levels. Author of ‘Clearer, Closer, Better’.

Emily Balcetis is an associate professor of psychology at New York University. She received her PhD from Cornell University in 2006 in Social and Personality Psychology, and is the author of more than seventy scientific publications which have been cited in over 3,000 other publications. She serves as a research advisor to Perception Institute and she has collaborated with numerous companies to address issues of bias.

Her work has been covered by Forbes, Newsweek, Time, Telemundo, National Public Radio, Scientific American, The Atlantic, Cosmopolitan, and GQ Magazine. Emily Balcetis has received numerous career awards for her research in experimental social psychology from the Federation of Association of Brain and Behavior Scientists, the International Society for Self and Identity, the Foundation for Personality and Social Psychology, and the Society for Experimental Social Psychology. Her work has been funded by multiple grants awarded by the National Science Foundation, and she has lectured at numerous institutions including Harvard, Princeton, Yale, Stanford, Berkeley, and the University of Chicago.

Her focus on the conscious and nonconscious ways people fundamentally orient to the world. Using basic science and experimental research approaches, Emily Balcetis investigates how individuals' motivations, emotions, needs, and goals impact the basic ways they perceive, interpret, and ultimately react to the information around them. With her team members, they tackle issues including biased support for diverse leadership among adults and children, bias in jurors' visual experiences when viewing evidence, biased perceptions of environments when pursuing better health, and other outcomes.

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