Guido Lara

Categories: Innovation, Change & Creativity | Marketing | Technology | CEOs | Business

Guido Lara is founder and CEO of LEXIA, a Market Research & Communications Consulting firm devoted to creating solutions based on insights with headquarters in Mexico City and Washington DC.

Guido Lara is founder and CEO of LEXIA Insights & Solutions. He has been a consultant in communication and qualitative research for more than 20 years. Its methodological proposals for the generation of communication solutions based on en Insights son reference and authority in the field of market research and public opinion. Since 2010 he heads the office in Washington DC.  

Together with Adriana Arizpe, Guido Lara is the author of the book 'Comunicación política y democracia', published by Cal y Arena in 1998. He shares his reflections on the Mexican reality in the news portal 'Animal Político', in his blog called 'Mente Social' and collaborates regularly in opinion spaces. His concern for the formation of new human capital within the industry drives him to teach within various master and diploma programs developed by the UIA, ITESM, CADEC and ITAM.

As a consultant and researcher, Guido Lara has developed innovative methodological tools, immerse in multiple market, audiences, and public opinion studies including those that highlight the generation of insights for global brands, guidelines for creative enrichment and promotion of films and television programs as well as structural insights for presidential candidates, governmental institutions, and civil society organizations.

Guido Lara has a degree in Communication from the Universidad Iberoamericana de México and Doctor Summa cum laude, from the Universidad Complutense de Madrid in Communication Theory and Social Research Methods. He has headed projects for presidential campaigns in Mexico, diagnostics of public policies, development of new businesses, analysis of contents for media and positioning of national and international brands.  

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