Jonah Berger

Categories: Sales & Customer Service | Business | Best-Selling Authors

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of 'Contagious', 'Invisible Influence', and 'The Catalyst'.

Jonah Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundreds of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.

He has been recognized with a number of awards for both scholarship and teaching, including various early career awards. Jonah Berger was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine. His research has been featured multiple times in the New York Times Magazine’s “Year in Ideas” and Wharton gave him the Iron Professor award for awesome faculty research.

He has helped hundreds of companies like Apple, Google, Nike, and GE get their products, services, and ideas to catch on. Jonah Berger has helped Facebook launch new hardware, the Bill & Melinda Gates Foundation sharpen messaging, and small start-ups, political campaigns, and nonprofit organizations change minds and drive action.  He’s also keynoted hundreds of major conferences and events like SXSW and Cannes Lions, and spoken to audiences from 10 to 10,000 people around the world.

Jonah Berger received a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.

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