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John Livesay


Categories: Sales & Customer Service | Marketing | Best-selling Authors | Negotiation & Persuasion

John Livesay is a sales expert and keynote speaker on sales, marketing, negotiation and persuasion who helps salespeople become magnetic storytellers with the ability to make irresistible offers to their ideal clients.

John has captivated audiences in settings ranging from Gensler’s top management retreat to Coca-Cola’s CMO Summit. He is also the author of Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar and is the host of “The Successful Pitch” podcast, which is heard in over 60 countries. His new book The Sale is in the Tale comes out in 2022.

Fortune and INC have interviewed John Livesay and he has appeared on TV including being interviewed by Larry King as the expert on “How To Ask For What You Want And Get A Yes.” Audiences love him because they know he’s been in their shoes. During a 20-year career in media sales with Conde Nast, John worked across all 22 brands in their corporate division and was the recipient of salesperson of the year honors.

John Livesay currently lives in Austin with his King Charles Spaniel Pepe who welcomes him home after he returns from his keynote talks, reminding him of the importance of belly rubs. 

Better Selling Through Storytelling

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients.

Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

The Sale is in the Tale

The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as is seen as the sales rep learns how to make his soft skills stronger. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships.

From applying the methodology from The Sale Is in the Tale you will:

  • Double your closing ratio
  • Learn how to get people to go from saying "I'm interested" to "I'm in"
  • Go from pushy to persuasive
  • Tug at heartstrings to get people to open their purse strings
  • Stop drowning in the sea of sameness
Ask the Expert: John Livesay
John Livesay, Sales Keynote Speaker Highlight Video
Livesay, John Virtual Keynote Speaker

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