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Omar Johnson

Omar Johnson

Categories: Big Data | Digital Transformation | Innovation, Change & Creativity | Marketing | Digital Marketing & Social Media | Retail | Leadership

Travels from Los Angeles, California, USA

Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple.  

Adweek named Omar Johnson a "Brand Genius" in 2013, and Business Insider named him one of the "Most Innovative CMOs" in 2016. At Beats Electronics, Omar Johnson was responsible for brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing for all global brand marketing and advertising efforts. Under Johnson's tenure, Beats grew from $180 million to a $1.1 billion dollar global icon and category leader, becoming the #1 premium headphone in North America, UK, France, Germany, South Korea and Singapore.

Omar Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used "ambush marketing" and influencers to expand the brand, giving athletes and musicians free headphones at private company parties, which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.

Previously, Omar Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike's most memorable TV commercials including "Rise," starring LeBron James, "All Together Now," featuring Kobe Bryant, and "The Most Valuable Puppets".

Omar Johnson also built the Nike+ sports music platform, establishing Nike's first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.

Speaking Topics
Diversity In Business: Meeting People “Where They Are”

Omar Johnson shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts.

Leadership: Meeting People “Where They Are”

In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

Marketing Brands With Authenticity And Emotion

In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

The Beats Story: Building An International Brand

In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

The Best Idea Wins: How To Work With The Crowd, Ignore The Data, And Use The Art Of Listening To Develop Your Best Ideas

In this talk, Omar Johnson shares techniques from his experience on how to develop the best ideas.

The New Rules Of Marketing: From Influencers To Ambush Marketing

In this talk, Omar Johnson shows how your company can incorporate guerilla techniques to gain market share.

Smart Speakers is a proud member of the IASB 


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