Hermann Petzold Rodríguez

Hermann Petzold Rodríguez

Categories: E-commerce | Marketing | Retail 

Hermann Petzold Rodríguez is a consultant in retail trade and specialist in market trends, and one of the first people selected as speaker for Walmart Talks.

Hermann Petzold Rodríguez is one of the first people selected as a speaker at Walmart Talks, -the most important convention of global Retail- to narrate his personal experience of growth and learning.

Hermann Petzold Rodríguez has consolidated a deep knowledge of the food and beverage categories, thanks to his experience leading projects with large brands and large retailers, over several years, and in more than 7 countries in Latin America, creating a privileged perspective of the relationship between the Brand and various areas.

Hermann Petzold Rodríguez’s ease of integrating knowledge and communicating it with simplicity, has been very well received by audiences in Latin American countries interested in knowing more about omnichannel, category management and coolhunting in retail, put into practice.

Additionally, Hermann Petzold Rodríguez has collaborated in business magazines such as: AdAge Centroamérica, Debates del IESA School of Management, and ISTMO del IPADE Business School, where he follows the same current line on issues related to Retail and Advertising.

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