Categories: Professors from Leading Universities | Marketing
Travels from Chicago, Illinois, USA
Timothy Calkins is a highly praised marketing professor, author, speaker and consultant. He is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management.
Timothy Calkins is a marketing professor, author, speaker, and consultant. He is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is also co-academic director of the Kellogg on Branding executive education program.
Timothy Calkins has received numerous awards for teaching excellence. In 2018, he received the Top Professor Award from Germany’s Kellogg-WHU Executive MBA Program. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award’s more than forty year history to have won it twice. He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards, and the Kellogg Executive MBA Program’s Top Professor Award four times. Poets & Quants included him on its list “Favorite MBA Professors of 2016.”
In addition to How to Wash a Chicken, Timothy Calkins is the author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks. Expert Marketer Magazine named Defending Your Brand the 2013 Marketing Book of the Year. He also wrote Breakthrough Marketing Plans. He has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision. Calkins has authored more than two dozen articles on marketing topics.
Timothy Calkins is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions.He has served as a judge for the Word of Mouth Marketing Association’s WOMMY Awards, the Native Creatives Awards and the EthicMark Awards.
In addition to teaching at Kellogg, Timothy Calkins works with major corporations worldwide on strategy and branding issues. His recent clients include Eli Lilly, Hearst and AbbVie. He is the managing director of Class 5 Consulting, a marketing strategy firm.
Timothy Calkins manages Building Strong Brands, a blog on brand strategy. Inc.com, the Web arm of Inc. Magazine, included the blog on its list of “Six Blogs That Can Teach You More Than an MBA.” Tim is frequently cited by the media and has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on all the major television networks.