Categories: Best-selling Authors | Innovation, Change & Creativity | Marketing | Negotiation & Persuasion | Women's Spotlight
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Sally Hogshead is a top marketing keynote speaker, persuasion and personal branding expert, and leading authority on fascination.
Sally Hogshead is a top marketing keynote speaker, persuasion and personal branding expert, and leading authority on fascination. In her early career in advertising, Sally quickly skyrocketed to the top, becoming the most awarded advertising copywriter in the U.S. by age 24. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers.
After graduating from Duke University, Sally Hogshead began a career in advertising, swiftly garnering many awards. As Creative Director/Managing Director of CP&B she worked for clients including Nike, Coca-Cola, Godiva, Aflac and Mini Cooper. Her leadership of “Project Fascinate” for the Jägermeister brand resulted in it being named among the “Hottest Global Brands” by Advertising Age.
Moving into research, Sally Hogshead led a groundbreaking national study by a global market research firm. She discovered that the human brain is hardwired to focus on seven specific messages and also that the average attention span is just nine seconds long. She used her research to create The Fascination Advantage, the first personality assessment to turn the traditional model around and measure what makes you most engaging to others.
As well as appearances in national media, including on NBC and in the New York Times, Sally Hogshead is one of the youngest inductees into the Speakers Hall of Fame, being invited to speak to, among others, Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO, Inc. Magazine Leadership, and Intuit.
Sally Hogshead has published three books, Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life, Fascinate, and How The World Sees You, all of which have received global attention and acclaim.
A Hall of Fame speaker, Sally Hogshead has conducted intense research involving hundreds of thousands of people. Combining this with her record as a top-flight advertising creative, she can show you how to capture and keep modern, short attention-span audiences interested.
