Categories: Celebrity Speakers | Professors from Leading Universities | Marketing | Best-selling Authors
Travels from Chicago, Illinois, USA
Philip Kotler is the father of modern marketing. He is a professor at the Kellogg School of Management and author of the most widely used marketing textbook in universities around the world.
Dubbed “The Marketing Guru” and “The Most Influential Marketer of All Time,” Dr. Philip Kotler has secured standing as one of the great business thinkers of the past century. He is an innovative thought leader, a revered educator, an accomplished author of over 50 books, well-traveled speaker, social activist, and trusted consultant to the world’s most recognized corporate brands.
Dr. Philip Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." He has consulted for companies including IBM, General Electric, AT&T, Honeywell, Bank of America, and Merck in the areas of marketing strategy and planning, marketing organization and international marketing.
Dr. Philip Kotler has been more influential than any other scholar in promoting the importance of marketing, its role in affecting demand and creating lifestyles, and its extension to causes, ideas, persons, and places. He has developed numerous new concepts in the field of marketing and published over 150 articles and 59 books.
Dr. Philip Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. He is largely responsible for Kellogg’s reputation as one of the world’s top business schools and the main reason its marketing program is considered second to none.
Dr. Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He has the distinction of having studied under leading economists from strikingly different schools of thought: Milton Friedman, who backed free market economic systems and Paul Samuelson and Robert Solow, who advocated the Keynesian system.
Academic communities, governments, and organizations around the world frequently seek Dr. Philip Kotler’s insights and expertise on marketing. His most recent work focuses on how trends and features of our capitalist system are damaging our economy and our democracy, and his latest books, Confronting Capitalism and Democracy in Decline, provide in-depth treatments of the problems threatening these two systems along with feasible solutions to restore health and welfare to both.
