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Patricia Seybold

Patricia Seybold

Categories: Marketing | Sales & Customer Service | Best-selling Authors

Travels from Boston, Massachusetts, USA

Patricia Seybold is a visionary thought leader with the unique ability to spot the impact that technology enablement and customer behavior will have on business trends incredibly early.

With 38 years of experience consulting to customer-centric executives in technology-aggressive businesses across many industries, Patricia Seybold is a visionary thought leader with the unique ability to spot the impact that technology enablement and customer behavior will have on business trends very early. She assesses and predicts how new and evolving technologies will impact customers. Seybold provides customer-centric executives within Fortune 1000 companies with strategic insights, technology guidance, and best practices. 

As a consultant, Patricia Seybold uses a coaching, mentoring, and learn-by-doing approach to help clients achieve their goals. She primarily works with clients who are willing to engage their customers in helping them shape their new products and services. Clients include Amazon, GE, Fidelity, Cisco, Symantec, Citigroup, American Cancer Society, American Institute of Physics, Commonwealth of Massachusetts, and many others.

Patricia Seybold is an internationally acclaimed best-selling author of Customers.com: How to Create a Profitable Business Strategy on the Internet and Beyond. Her blog, Outside Innovation, was launched as a companion to the book of the same title. Seybold’s companies have published research reports and articles for over 35 years. The Patricia Seybold Group now publishes more than fifty articles per year. 

Patricia Seybold has been on the Board (University Council) of the African Rural University for Women in Uganda for eight years. She is on the Board of CohesiveFT, a cloud networking company. Patty is the Board president of the Boothbay Region Health & Wellness Foundation--a 501(c)(3) committed to improving health outcomes for the year-round and seasonal residents on the Boothbay, Maine peninsula, where she lives and works.

Patricia Seybold is also a compelling speaker. She is sought after by both business, non-profit, and technology audiences worldwide to share her insights and experiences – from designing customer-impacting business processes to implementing leading-edge technologies to creating and achieving a community's vision.

Books
Customers.com Classic
Customers.com Classic

This is the original 1998 Customers.com which has become an Internet business classic. In the late 1990s, there was much confusion about what the right "Internet Strategy" should be. The research into the 16 case studies summarized in this book revealed the winning strategy: Use the Internet to "make it easy for customers to do business with you." That turned out to be valuable advice at the time. 

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Outside Innovation: How Your Customers Will Co-Design Your Company's Future
Outside Innovation: How Your Customers Will Co-Design Your Company's Future

Seybold taps her close relationship with dozens of high–innovation companies to reveal the untold strategy behind the trendsetters and the next HUGE leap forward in customer strategy. Seybold shows that companies that are dominating their category and staying ahead of the pack are collaborating at every level of their business with their customers.

BIF 5: Patricia Seybold - Making The Picture Real

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