Categories: Big Data | Digital Transformation | E-commerce | Future Trends & Futurists | Future of Work | Innovation, Change & Creativity | Marketing | Digital Marketing & Social Media | Retail | Technology
Ken Hughes is acknowledged as being one of the world’s leading authorities on consumer and cyber shopper behaviour, and a thought leader on Shopper Marketing, Shopper Centricity, Omnichannel and Digital Strategies.
Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and cyber shopper behaviour. He is internationally renowned for helping his largely blue-chip client base to understand the physical, digital and future consumer. With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come.
Glacier Consulting, Ken Hughes’ boutique consumer awareness organization, began life as a market research agency, soon identifying that its key area of interest was people, not markets. Through his organization, Hughes has had the opportunity of advising a global client base of some of the world's largest brands, including Unilever, 3M, IKEA, Coca-Cola, AXA and Heineken, on customer experience, omnichannel strategy, artificial intelligence, shopper marketing, retail trends, the millennial / Gen Z shopper and the peer-to-peer economy.
As an accomplished author, TED speaker, part-time university lecturer and actor, Ken Hughes performances are insightful and thought-provoking. His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit. Drawing on his history as an actor, while his live stage performances are infamous, he is also now considered one of the world’s top virtual speakers, as engaging on screen as he is live in person.
As a behaviorist and life strategist, Ken Hughes is also passionate about change, leadership, disruption, success, innovation, personal development and motivation. He brings this to life in his work with high performance athletes and executives all over the world.
Regularly voted ‘Best Speaker’ at the events where he is invited to perform, Ken Hughes believes in engaging and delighting event attendees at every opportunity, live or virtually. In 2020, from his purpose-built home studio, Hughes performs and beams into homes and offices across every continent. Now considered one of the world’s top virtual speakers and recently voted the best speakers to ever present at Google EMEA HQ, he continues to engage and inspire audiences as he did on a live stage.