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Ken Hughes

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Ken Hughes is acknowledged as being one of the world’s leading authorities on consumer and cyber shopper behaviour, and a thought leader on Shopper Marketing, Shopper Centricity, Omnichannel and Digital Strategies.

Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and cyber shopper behaviour. He is internationally renowned for helping his largely blue-chip client base to understand the physical, digital and future consumer. With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come.

Glacier Consulting, Ken Hughes’ boutique consumer awareness organization, began life as a market research agency, soon identifying that its key area of interest was people, not markets. Through his organization, Hughes has had the opportunity of advising a global client base of some of the world's largest brands, including Unilever, 3M, IKEA, Coca-Cola, AXA and Heineken, on customer experience, omnichannel strategy, artificial intelligence, shopper marketing, retail trends, the millennial / Gen Z shopper and the peer-to-peer economy.

As an accomplished author, TED speaker, part-time university lecturer and actor, Ken Hughes performances are insightful and thought-provoking. His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit. Drawing on his history as an actor, while his live stage performances are infamous, he is also now considered one of the world’s top virtual speakers, as engaging on screen as he is live in person.

As a behaviorist and life strategist, Ken Hughes is also passionate about change, leadership, disruption, success, innovation, personal development and motivation. He brings this to life in his work with high performance athletes and executives all over the world.

Regularly voted ‘Best Speaker’ at the events where he is invited to perform, Ken Hughes believes in engaging and delighting event attendees at every opportunity, live or virtually. In 2020, from his purpose-built home studio, Hughes performs and beams into homes and offices across every continent. Now considered one of the world’s top virtual speakers and recently voted the best speakers to ever present at Google EMEA HQ, he continues to engage and inspire audiences as he did on a live stage.

Speaking Topics

The Big Take Back: The Psychology of the Recovery

This is about understanding the social, anthropological and psychological shifts in consumer expectations and values, and how these influence our customers in terms of product requirement. It is about being a brand partner on this Take Back journey with our customers, a catalyst and co-conspirator on their change journey rather than a casual observer.

The blue dot consumer: Understanding the Modern New Consumer

This speech challenges any business to look at their future through the lens of their future consumer. We look at the social, cultural and cyber behavioural forces pressing on humanity, and how changes in consumer expectations have forever changed the game. Today’s consumer expects a frictionless and seamless experience at every touch-point, has little tolerance for failure but will become a tribal brand fan if you get it right.

What the FUCX? Why Your Customer Experience is Everything

This speech is an entertaining and informative look at the modern consumer and their expectations, how and why the bar has been set high for CX and what your brand and business should be considering. Don’t be caught scratching your head, wondering why your business has lost share, muttering ‘what the FUCX’?

Artificial intelligence: Where silicon meets soul

This speech looks at where we have come from, where we are and where it could all be going. AI isn’t about the machines. It is about how we keep our influence and consumer communications as the algorithms and robots step in.

The innovation engine: Fuelling Personal Success

This talk is highly entertaining, motivating and inspiring. It has lit a fuse under hundreds of thousands globally who have heard its message, either live or through Ken’s TED Talk on the subject. The central message is that by rewiring yourself to look for opportunity, by stepping up and out on a daily basis, creativity and success follow. How do you expect to be creative or succeed if you do the same things every day? Do more, be more.

Adapting Work to the New World: Why your Employee Experience is Everything

This speech looks at the new values these employees now hold dear and how the workplace of the future needs to deliver. In a post Covid-19 world, the new employee demands more from their work. They want an experience, not a set of tasks or goals. They want to be motivated and nurtured, regardless of if they are in the office or working from home.

Interviews