Kelly McDonald

The people you work with may be from a different generation, different culture, different race, different gender, or just a different philosophy toward work and life in general, but you need to work together toward a common goal. How to Work With and Lead People Not Like You explains how to dial down the differences, smooth out the friction, and play upon each other's strengths to become more effective, more productive, and less stressed. The keys are to find the common ground and identify hidden conflicts that are hurting productivity.

Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. * A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes * Includes onsumer insights that will help business leaders deliver a better business experience with every customer You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought.

• How to Work With & Lead People Not Like You

• How to Market & Sell to People Not Like You

• Crafting the Customer Experience for People Not Like You

• Transformative Women’s Leadership – How to Move the Business Forward with the Teams You Lead

• Why Do I Have to be Politically Correct?

• Six Consumer Trends You Need to Leverage Right Now

• Finding Future Hires in a Gig Economy:  How to Recruit, Train & Retain Young Talent Now

• The New Demographics & How They Affect Your Business, Today & Tomorrow

• Marketing & Selling to Women:  How to Win the Hearts and Reach the Wallets of Today’s Modern Woman

• Come Together:  How to Work with Someone Much Older or Younger than You

• Disaster Recovery & Crisis Management Using Social Media

• Social Media & Marketing: How to use It to Grow Business in a Low-Cost/No-Cost Manner

• Tips & Tricks for Taking Social Media to the Next Level

• Marketing 101:  the Essentials of Advertising & Marketing and How to Implement Them

• How to Connect with Others, Regardless of Age, Wage or Lifestage

• How to Be a Culturally-Ready, Culturally-Friendly Employer:  Insights Into Your Diverse Workforce

• Relating, Not Translating:  How to Market to U.S. Hispanics