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Bernd Schmitt

Bernd Schmitt

Categories: Best-selling Authors | Marketing | Sales & Customer Service

Travels from New York, New York, USA

Bernd Schmitt is a renowned world authority considered the father of Experiential Marketing, the revolutionary discipline that transforms traditional "flat" marketing into a powerful comprehensive and experiential tool.

Bernd Schmitt is a world authority in customer experience, innovative strategy and global brands. He has helped numerous companies find branding and experience solutions in a rapidly changing world. He heads the EX GROUP, a business consulting firm.

Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School, where he teaches MBA, EMBA and PhD courses. In 1999, he founded the Center on Global Brand Leadership at Columbia Business School. The Center’s mission is to  create, gather, and share insights on how to build strong brands. 

From 2011-2013, Bernd Schmitt was the Inaugural Director of the new Institute on Asian Consumer Insight (ACI) in Singapore, focused on Asian businesses and consumers. Over the years, he also spent several months teaching and researching in Hong Kong, Seoul, Madrid, and Munich (among others).

Bernd Schmitt speaks to managers and executives and consults on all matters related to customer experience management, customer happiness, branding, technology and innovation, and the future of marketing and branding.

Speaking Topics
  • Customer and brand experience
  • Experiences in the future: Robot or human, human or robot?
  • "Big Think" Strategy
  • Brand identity and architecture
  • Customer strategy and management
  • Experiential Marketing
  • Future possible worlds and technologies (enhancements, robotics, virtual reality)
  • Innovations
  • Organizational branding
Consumer Experiences in the Future: Human or Robot? Robot or Human?
Bernd Schmitt: The Century of the Asian Consumer
Columbia Engineering School - TEDx - Bernd Schmitt

Smart Speakers is a proud member of the IASB 

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Smart Speakers USA Corp
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