Bernd Schmitt

• Customer and brand experience
• Experiences in the future: Robot or human, human or robot?
• "Big Think" Strategy
• Brand identity and architecture
• Customer strategy and management
• Experiential Marketing
• Future possible worlds and technologies (enhancements, robotics, virtual reality)
• Innovations
• Organizational branding

Customer Experience Management: A Revolutionary Approach to Connecting with Your 

In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken.

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, websites, and service to create different types of customer experiences.

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

Big Think Strategy is the antidote to such corporate inertia. Through business case studies and commentaries on cultural phenomena, Schmitt uncovers the essence of bold leadership and the sources of revolutionary change.