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Andy Stalman

Andy Stalman

Categories: Marketing

Andy Stalman is considered one of the world's leading brand experts. With more than 25 years of experience, his talent and charisma as well as his work and influence in the world of brands have led him to be known globally as “Mr. Branding”. 

Andy Stalman is considered one of the world's leading brand experts. With more than 25 years of experience, he has developed projects on five continents. His talent and charisma as well as his work and influence in the world of brands have led Andy to be known globally as “Mr. Branding”. He is currently a co-founder and Managing Director of TOTEM Branding and has developed iconic and successful projects in more than 25 countries.

Andy Stalman is the author of "BrandOffOn. The Future of Branding", considered one of the most influential books of the 21st century, and a best-seller on Amazon for more than 300 weeks. His second solo book "HumanOffOn: Is The Internet Changing Human Beings?" also became a best seller on Amazon. His third solo book: “TOTEM. Transforming customers into believers” is one of the best-selling books since its launch, and the first book on brands and companies of the new post-pandemic era. 

Andy Stalman has published more than 200 specialized articles related to Branding, Digital, Design, Marketing, Communications and New Trends. He received the Annual Award "Top Marketing Blogs" for writing the Best Marketing Blog in Spain. The blog surpassed the amazing amount of 4 million visitors. 

Andy Stalman is an associate professor at IE Business School, where he was awarded the Excellence prize and is considered a "Branding Giant". He is director of the "Master BrandOffOn" , the first global Branding Master in Spanish, at Esden Business School. He’s aso chair at the "Cátedra Andy Stalman" of the Universidad Piloto de Colombia, visiting professor at CESA Business School, Colombia, and the Postgraduate School at Piura University, Perú. He is also a member of the advisory council of the World Football Summit, and non-executive director on several boards of prominent companies.

In addition, Andy Stalman is considered one of the 100 best speakers in Spain according to the prestigious consultant Thinking Heads.

Books
Brandoffon: El Branding del futuro
Brandoffon: El Branding del futuro (Spanish)

This book provides a series of reflections on Branding to enhance and optimize the relationship with the client and their communities. The author explains how the trends and needs of consumers and brands will be in an online world so that communication between the two is more fruitful and reverts to mutual benefit.

Humanoffon: ¿Está internet cambiándonos como seres humanos?
Humanoffon: ¿Está internet cambiándonos como seres humanos? (Spanish)

The new digital world has transformed our lives in many ways and this change prompts us to learn to live between two worlds, online and offline. This concept is essential, since it means the advancement of a man, the new "Humanoffon", who manages to turn these two worlds into one, enriching them mutually. Preserving and empowering the human in this new field is the key to succeed in this digital age.

TOTEM: Transformando clientes en creyentes
TOTEM: Transformando clientes en creyentes (Spanish)

In this book, Andy Stalman revives a new concept of branding, analyzing how the most beloved, most successful companies with the greatest impact and greatest relevance in the world are built and developed.

Andy Stalman | TEDxLima
Andy Stalman | TEDxAlmendraMedieval
ANDY STALMAN - Branding

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