Rita Gunther McGrath

• Catch a Wave: The New Strategy Playbook
• Failing By Design
• Discovery Driven Planning: Conquering Death By Spreadsheet
• Snow Melts from the Edges: How to See Around Corners

Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage.

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.