Chekitan Dev

Chekitan Dev

Categories: Chefs, Wine & Hospitality 

Travels from Ithaca, New York, USA

An internationally recognized leader in Hospitality, Chekitan Dev has taught thousands of executives from more than 100 countries.

Chekitan S. Dev is an award winning professor of marketing (tenured) and professor of management (by courtesy) at Cornell University's SC Johnson College of Business in the School of Hotel Administration. He is internationally recognized for his teaching and course development and has received multiple awards for teaching excellence from undergraduate students, graduate students, and Ernst & Young. In 2019 he received the Overall Winner (Best Case Study) Award from The Case Center at Cranfield University (UK), and a 2019 Trailblazer Award from eCornell.

Chekitan Dev is a globally renowned thought leader and the leading expert on hospitality branding. His award winning research has appeared in the highest quality publications including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, MIT Sloan Management Review and Cornell Hospitality Quarterly, and he is the author of Hospitality Branding (Cornell University Press). His work has been presented at the most prestigious business and hospitality schools including Harvard, Wharton, Chicago, Oxford, ESSEC, Indian Business School, National University of Singapore, Michigan State, Florida International, Denver, and Glion. In 2018 he was a finalist for the 2017 Best Service Research Paper of the Year Award from the American Marketing Association.

Chekitan Dev engages frequently with corporate, government, education, advisory, legal, and private equity organizations as an expert witness, consultant, keynote speaker and workshop leader, all over the world. These include Accor France, Bain Spain, Breeden, Crystal Cruises, Deloitte Jordan, Disney, Dolce Canada, Expedia, ExpoGourmand Chile, Four Seasons New York, Four Seasons Mumbai, Fortress, Hilton, Holiday Inn, HOTUSA Spain, Horwath Austria, Hyatt, IBM, Jampro Jamaica, Jones Day, JP Morgan Chase, Jumeirah Dubai, Landor, Leading Hotels, Leela India, Mandarin Singapore, Marriott, McDonald’s, MGM Resorts, NHV Japan, Oberoi India, One&Only UK, Peninsula Hong Kong, Priceline, Ritz Paris, Ritz-Carlton Bali, Ritz-Carlton Destination Clubs, Rosewood, Sands China, Sarovar India, Skadden Arps, Taj India, Tishman, Westin, Whole Foods, Wyndham, YUM Malaysia, Zatisi Czech Republic, and others. In 2010 he was selected as one of the "Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing" by Hospitality Sales and Marketing Association International.

Chekitan Dev is a sought after commentator on hospitality trends. He has been interviewed by the Wall Street Journal, the New York Times, the Washington Post, the Economist, TIME, Newsweek, the Los Angeles Times, BusinessWeek, the International Herald Tribune, People, Indian Express, National Public Radio, NBC Nightly News, and Knowledge@Wharton.

Chekitan Dev is a dedicated contributor to his university, profession and local communities. He has served on important governance committees at Cornell including the Faculty Senate, Faculty Advisory Committee on Tenure Appointments, and the Faculty Policy and Admissions Committees of the Hotel School where he chairs tenure, promotion and reappointment committees and industry roundtables. 

For the academy and hospitality industry, Chekitan Dev co-chaired CHRIE’s Strategic Planning Committee, served on the American Hotel and Lodging Association Chairman’s Marketing Task Force, is a peer reviewer for publications and external tenure and promotion cases, and advises hospitality-related startups. His pro bono activities include conducting workshops for non-profit groups including Tompkins Tourism, Finger Lakes Tourism and Entrepreneurship Boot Camp for Veterans.

Hospitality Branding
Hospitality Branding

Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

Chekitan Dev-Branding for Hospitality Firms
Chekitan Dev-Social Coupons-Cornell Center for Hospitality Research

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