Salvador Alva

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Salvador Alva is a visionary businessman and academic. He is the Former President of Sistema Tecnológico de Monterrey (2011-2020), and Former President of PepsiCo Latin America.

Salvador Alva is the former President of Tecnológico de Monterrey, who led the transformation of the university which is one of the most prestigious private universities in Mexico. Throughout his career, Alva has been recognized for promoting a culture of organizational transformation focused on talent development, empowerment, innovation and entrepreneurship. 

Salvador Alva began his professional career at Cervecería Moctezuma, where for ten years he held various management positions in the areas of Logistics, New Business Development, Planning and Marketing. Later, Alva worked for 24 years with PepsiCo Latin America and is also its former President. He has also held different presidencies in more than ten national and transnational companies.

Salvador Alva is Member of the Board at Proeza, Axtel, Endeavor, and the Contemporary Art Museum of Monterrey. In addition to this, he is a director of OMA, Grupo Aeroportuario Centro Norte, and is a member of CEAL (Latin American Organization of Businessmen). Alva is the author of the books "Your Life, Your Key Business" and "Admired Business: The Recipe".

Salvador Alva has also founded a business incubator called Novo Capital, supporting and encouraging numerous business projects.

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