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Fernando Anzures

Fernando Anzures

Categories:  CEOs | Entrepreneurship & SME | Hispanic | Marketing | Digital Marketing & Social Media | Retail | Speakers Under 10k 

Fernando Anzures is an acclaimed international multicultural sales and management strategist. He is the former CEO of Coca-Cola Colombia, who has helped multiple companies throughout the Americas to increase their sales and goals.

Fernando Anzures is a disruptor who finds in execution a perfect mix between planning, imagination and innovation. Anzures spent 18 years on the Corporate side with a strong proven track record in Sales, Marketing, Commercial and General Management functions across 8 countries in 3 multinational companies across Latam: Coca-Cola, Philip Morris and Red Bull. Founder of Liquid Thinking Latam (A consulting firm and the global holiday of EXMA enterprises).

Fernando Anzures is the founder of EXMA, the biggest Marketing Business and Innovation platform in Iberoamerica. The platform includes online and offline events, editorial, a speakers bureau and a training division divided into workshops and online masterclasses).

Fernando Anzures has 3 bestseller books, and he is a very well recognized keynote speaker for trend, business, entrepreneurship, social media, word of mouth and shopper marketing across the globe.

Fernando Anzures combines his entrepreneur activity with one of his passions Public Speaking where he has brought more than 450 conferences related to Social Business, Entrepreneurship, WOM, Customer Service, Leadership & Shopper Marketing in places such as New York, Miami, Brazil, Argentina, Perú, México, Ecuador Colombia, Chile, Dominican Republic and Morocco.

Books
Social Influence Marketing (Spanish)
Social Influence Marketing (Spanish)

In the near future, 1 in 3 transactions will be made by mobile devices, and behind each device there will be the possibility of influencing users through other alpha users. Tthe challenge is to have a methodology, a strategy and a process to do it effectively and that is the bet behind this book that continues to build around voice to voice to generate a point of view and a proposal behind this energizing and challenging topic.

Fuera de Servicio (Spanish)
Fuera de Servicio (Spanish)

If you want to turn service into a competitive advantage and of course into a Marketing model with less investment and more transactions  this book is for you. Let's learn how to go from living out of service to the era of service.

El Consumidor Es El Medio (Spanish)
El Consumidor Es El Medio (Spanish)

This book helps you generate high-impact marketing strategies with low advertising investment. A book that helps you decode the secrets of conversation to turn these conversations into interactions and interactions into transactions.

Fernando Anzures | Keynote
Fernando Anzures Conference

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