This Is Marketing: You Can't Be Seen Until You Learn to See
In this talk, Seth Godin shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.
Invisible or Remarkable?
"Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Tribes: We Need You To Lead Us
If you think leadership is for other people, think again—leaders come in surprising packages. Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers…. It's not easy, but it's easier than you probably imagine.
How to Get Your Ideas to Spread
In this classic but relevant talk, Seth Godin draws on the example of the creation and initial marketing failure of sliced bread to illustrate the importance of spreading an idea in order to sell a product and explores the limitations placed on an idea, no matter how brilliant, when it does not have reach.
How to Win at Business Today
In this talk Seth dissects why marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends.
The Icarus Deception: How High Will You Fly?
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. In this speech, Godin shows audiences how it’s possible and reveals why it’s essential.
Communication in the Age of Distraction
Bestselling author Seth Godin will challenge us to see things a little differently as we work to build effective communications that work. We're living in a revolution, and Seth is the perfect guide to help us figure out what's next.