Seth Godin

This Is Marketing: You Can't Be Seen Until You Learn to See

In this talk, Seth Godin shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. 

Invisible or Remarkable?

"Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Tribes: We Need You To Lead Us

If you think leadership is for other people, think again—leaders come in surprising packages. Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers…. It's not easy, but it's easier than you probably imagine.

How to Get Your Ideas to Spread

In this classic but relevant talk, Seth Godin draws on the example of the creation and initial marketing failure of sliced bread to illustrate the importance of spreading an idea in order to sell a product and explores the limitations placed on an idea, no matter how brilliant, when it does not have reach.

How to Win at Business Today

In this talk Seth dissects why marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends.

The Icarus Deception: How High Will You Fly?

Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. In this speech, Godin shows audiences how it’s possible and reveals why it’s essential.

Communication in the Age of Distraction

Bestselling author Seth Godin will challenge us to see things a little differently as we work to build effective communications that work. We're living in a revolution, and Seth is the perfect guide to help us figure out what's next.

This Is Marketing: You Can't Be Seen Until You Learn to See

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you how to do work that matters to people who care.

Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

Seth offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.