Steve Yastrow’s passion is creating revolutionary marketing systems that yield major profit breakthroughs. Steve has been called a thought leader, marketing guru, provocateur and business visionary. He challenges organizations to take a fresh look at themselves from the inside out
Steve Yastrow is the author of two books, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters says, “When Steve Yastrow writes, I pay close attention.” Peters called Brand Harmony “compelling and powerful,” while describing We as“a superb book.” As an author, Steve excels at identifying the things that truly matter in business, dissecting trends and blending his observations with philosophy and science. He identifies the questions that are crucial to business success and helps his readers answer those questions for their own businesses. As a consultant, Steve and his company create brilliant brand strategies that pinpoint the profit breakthroughs for their clients. He helps companies reach their ideal future by identifying sources of latent profit, then building a strong internal alignment to create powerful and compelling beliefs in the minds of employees and customers. He and his company provide clear action steps to improve business performance. As a speaker, Steve brings fresh, provocative insights to corporate or association audiences. He challenges them to reinvent how they connect with customers. Everyone-- from the front-line to the boardroom-- is inspired to act after attending one of Steve’s engaging speeches or workshops. The concepts behind Steve’s ideas were developed in the “real world” through his work as president of Yastrow & Company, a Chicago-based consulting firm.
He has assembled a stellar team of associates who work with a variety of companies, from the Fortune 500 level to smaller owner-managed businesses. Yastrow & Company has served such clients as McDonald’s Corporation, The Tom Peters Company, Discover Financial Services, Kimpton Hotels, the Cayman Islands Department of Tourism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts, Viacord, Dental Care Partners, Private Business Jets and many other organizations. Steve Yastrow was previously vice-president of resort marketing for Hyatt Hotels & Resorts. He earned an MBA from the J.L. Kellogg School of Management at Northwestern University and a B.A. from Indiana University.