Visionario Ex CEO de Southwest Airlines que revoluciono la industria de la Aviación con el concepto de "low-cost", rompiendo con todos los esquemas tradicionales de Operación y Management en el sector. El Harvard Business School, elaboró un caso de estudio destacando la experiencia e innovaciones de Howard Putnam como Directivo de Southwest Airlines.
Areas de Experiencia:
Cambio e Innovación
Howard Putnam was raised on an Iowa farm and learned to fly out of a pasture in his Father's J-3 Piper Cub. He entered the airline business as a baggage handler at Midway Airport in Chicago for Capital Airlines at age 17. Capital was soon merged into United and Howard held thirteen different positions in sales, services and staff assignments in several cities, before being named Group Vice President of Marketing for United Airlines, the world's largest airline, in 1976. In 1978 he was recruited to become President and CEO of fledgling Southwest Airlines in Dallas, TX. While at Southwest Howard and his team tripled the revenues and tripled profitability in three years.
They also successfully guided Southwest through airline deregulation and Southwest was the first air carrier to order the Boeing 737-300, which later became the largest selling aircraft ever for Boeing. Howard led the visioning process at Southwest as well as further developing the "fun" culture and excellent customer service that Southwest is still known for today. Southwest has been profitable every year for over thirty years, a record unsurpassed by any other airline. In 1981, Howard Putnam was recruited by the board of directors of Braniff International to come aboard as CEO and save and/or restructure the financially failing airline. He was the first airline CEO to successfully take a major carrier into, through and out of chapter 11. Braniff flew again in 1984. He is the author of "The Winds of Turbulence" on leadership and ethics. Harvard University wrote a case study on his experiences at Braniff, "The Ethics of Bankruptcy" as a model as to how to handle stakeholders in crisis. He has also been an entrepreneur, serving as Chairman of a startup investment company and two small manufacturing and distribution companies.