Visionario Ex CEO de Southwest Airlines que revoluciono la industria de la Aviación con el concepto de "low-cost", rompiendo con todos los esquemas tradicionales de Operación y Management en el sector. El Harvard Business School, elaboró un caso de estudio destacando la experiencia e innovaciones de Howard Putnam como Directivo de Southwest Airlines.
Áreas de Experiencia:
Cambio e Innovación
Autores Best Sellers
Howard Putnam was raised on an Iowa farm and learned to fly out of a pasture in his Father's J-3 Piper Cub. He entered the airline business as a baggage handler at Midway Airport in Chicago for Capital Airlines at age 17. Capital was soon merged into United and Howard held thirteen different positions in sales, services and staff assignments in several cities, before being named Group Vice President of Marketing for United Airlines, the world's largest airline, in 1976. In 1978 he was recruited to become President and CEO of fledgling Southwest Airlines in Dallas, TX. While at Southwest Howard and his team tripled the revenues and tripled profitability in three years.