Greg Stuart versado experto en Marketing Digital y conferencista que cuenta con una extensa carrera en publicidad y mercadotecnia en internet, fue CEO de la Interactive Advertising Bureau (IAB), la asociación mundial para publicidad interactiva.
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Greg Stuart Marketing maven Greg Stuart, a 20-year veteran of the advertising industry, and former CEO and president of the IAB, the leading global association for the interactive advertising and marketing industry, has co-authored a groundbreaking book titled What Sticks ? Why Most Advertising Fails and How to Guarantee Yours Succeeds.
Greg Stuart is currently serving as CEO of a stealth spin out from Alcatel Lucent. He is also the former CEO & President of the Interactive Advertising Bureau (IAB), the trade association for interactive advertising. He led the industry from $6 billion to $17 billion annually. The IAB serves Internet Media giants such as AOL, CNET, Google, Forbes.com, MSN, Disney, Yahoo! & others. Greg has more than two decades of experience in Internet start-ups, digital media and traditional advertising. Before the IAB, he was CEO of DeltaClick, Inc., a venture backed advertising technology company in San Francisco. He was also a senior executive at Flycast Network, Cars.com, & Sony Online Ventures and built an Interactive division at Young & Rubicam's Wunderman. Greg serves on the Board of Directors for Rapt, Inc. in San Francisco and until sold to Focus Media, Allyes in China. He is also member of the National Speakers Association and speaks around the world on issues in Advertising and Internet Marketing. He also serves on the advisory boards of a number of mobile and internet businesses, including Adify, Anchor Intelligence, Veoh, Tremor Media, Vizu, Komli, Zumobi, AdInfuse, CampusU and myYearbook.