Steve Yastrow

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Categories: Marketing | Sales & Customer Service

Travels from Chicago, Illinois, USA

Steve Yastrow, principal and owner of Yastrow and Company, is a highly regarded marketing and business advisor and author.

Steve Yastrow, principal and owner of Yastrow and Company, is a highly regarded business advisor and author. Yastrow encourages his audiences to, “Say less to notice more. Listen!” Yastrow pitches the art of closing the sale by rejecting conventional sales techniques; avoiding what sounds like a pitch; and meeting customer needs by listening to what they have to say.

Steve Yastrow’s first book, Brand Harmony, was published in 2003 and explained how businesses could align their entire organizations to tell a single story. His 2007 book We: The Ideal Customer Relationship, delved into the business-customer relationship, explaining customer motivations and helping businesses forge relationships with their clients. And with Ditch the Pitch: The Art of Improvised Persuasion, his most recent book, he teaches sales and marketing professionals to move past prepared scripts and cultivate the habits that enable spontaneous interactions.

Tom Peters Company is one of many Yastrow & Company has helped, along with McDonalds, White Castle, Cold Stone Creamery, the Cayman Islands Department of Tourism and Jenny Craig. Steve Yastrow previously worked as vice-president of resort marketing for Hyatt Hotels & Resorts as well as senior-vice president of marketing for Sunterra Resorts. His MBA comes from the J.L. Kellogg School of Management at Northwestern University.

Speaking Topics

Ditch the Pitch: Improvise to Sell More

Nobody wants to hear a sales pitch. When you develop the skills and confidence to Ditch the Pitch, you will capture your customers’ interest by engaging them in conversations they care about.

Commitment-Driven Impact

Uncover the most lucrative opportunities in your organization that will generate your next-level results. Re-envision your approach to motivating committed customers and inspiring a committed team in order to drive your success.

Brand Harmony

Customers form strong brand impressions of your organization when all interactions they have with you blend in harmony to tell one clear, integrated, compelling story. Every team member contributes to creating a customer experience of Brand Harmony.

“We” Relationships & Relationship-Building

Relationships are far more differentiating than products or services. The most committed and profitable customer relationships develop when your customers think “We,” rather than “Us and Them.”

Books