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The “Virtuous Spiral” of Transcendent Business: How to Lead With We
You can grow your business even as you wholly commit to humanity and the planet—even during this unprecedented confluence of crises. In fact, relevance and long-term prosperity for your business will absolutely depend on it. How you get, there is to Lead With We, starting at the top. In this session, Mainwaring lays out a radical reimagining and reengineering of business based on the idea of collectivized purpose. Using extensive case studies and proprietary data collated over a decade of work with top brands, global and local, he will show businesses large and small how the regenerative future of business is in our grasp. That future of life, work, and growth in which We, together, succeed in business while we restore and protect the social and living systems on which all of our futures depend.
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Tomorrow’s CEO: How to Lead in a Fast-Changing & Challenged World
After recent shocks and disorientation across the global economic landscape, a sudden and profound reckoning is now underway, one that can no longer be written off. It’s increasingly necessary to expand all our ideas about business’s role in making a better world—and that starts at the top. Only business has the reach, resources, and responsibility to respond at scale to the interrelated social, environmental, and global challenges we now face as a species. This “Next Normal” will be characterized by the co-existence of destabilizing challenges, with business positioned on the front line. And those companies that endure and prosper will be the ones with leaders who Lead With We—who accept and act on the fact that the world will continue to change for the worse if we continue with “business-as-usual.” A revolution is occurring among companies of all sizes, as they transform their core businesses, weave social and environmental responsibility deep into the fabric of their organizations,and reap rewards by elevating their brands far above competitors’ in the eyes of employees, customers, consumers, investors, the media, and Wall Street. Such firms are thinking longer term, acting more responsibly, becoming transparent and accountable, and collaborating in partnerships with other companies—even competitors—to foster a new, more creative mindset focused on addressing the social and environmental challenges we face, not as an afterthought of doing business, but as the very reason for it.
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Brands As “First Responders:” The New Mandate for Business Growth
If the recent twin crises of the COVID-19 pandemic and the social justice protests taught us anything, it’s that business finds itself in the trenches and on the frontlines of social, cultural, and global challenges. The economy lives or dies on how responsibly, nimbly, and thoroughly business responds to the world outside its doors and domains, beyond its industry and customer base. In a hypercompetitive market, new generations of workers are much more aware, engaged, and demanding of their companies. In this session, Mainwaring reviews global enterprises, as well as smaller companies, whose employees have responded immediately and directly to crises while simultaneously brand-building. You, too, can all but “future-proof” your business by embracing a “First Responder” mindset and practice. This is the new normal for businesses big and small for the foreseeable future, in which We together create a more responsible stakeholder-owned capitalism, and a more just and equitable society—even as we turn a continued profit.
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The New Business Normal: Restoring Relevance, Growth, & Impact Post-Covid
While the viral crisis the world is still suffering comes at an unaccountable human and economic cost, it seems also to have framed a doorway to a new, much-needed, more robust, equitable, and sustainable expression of capitalism, with a whole new brand identity that recognizes our shared responsibility. The widespread and devastating consequences of COVID-19 have forced heads of state, corporate leaders, and citizens alike to reconsider how they do business and live their lives, especially employing more and better social impact strategies. Here, the collective becomes the key factor in our business decision filter. That starts with all the local stakeholders in our enterprise, incorporates our partners, expands into the communities we serve, grows to influence the larger culture, and always considers the environment and planet along the way. In this session, Mainwaring will demonstrate how, emerging from this crisis of tragic proportions, we find ourselves at a threshold of a way forward that better serves all stakeholders and our planet. A pathway that secures a safer and more advantageous future for more – and ideally, all – of us.
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Movement-Making: Turning Your Brand into A High Growth Movement
Collaborative engagement and storytelling strategies activate purpose both inside and outside of your business walls, launching legitimate and meaningful movements with maximum and measurable impact, thus changing your communities for the better. In this session, Mainwaring shows how building a high-growth and high-impact movement requires the co-creation of a brand community. The keyword there is “co-create.” We make a commitment in which the brand and its internal stakeholders participate with others – starting with its customers – on an equal footing. We work on ways to mobilize all stakeholders associated with our brands. We build a community that willingly and voluntarily acts as an extension of our marketing department in the same way that everyone from leadership, employees, and partners promote and extend our brand. Customers, consumers, and the media can contribute to creating and expanding our brand community. Brand loyalists will become key ambassadors for our products, services, and impact because they fully understand – and with our help, believe in, subscribe to, and embody – the greater purpose we share with them and the impact we create together.
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Galvanizing & Guiding A Lead With We Culture Inside Your Company
Vanguard companies, big and small, are practicing – and perfecting – a retooled form of purposeful, productive, and profitable company culture. In this session, Mainwaring introduces the prescription – called Lead With We –which is consciously built on a three-fold construction. First as a mindset, a point of departure for all associates, whatever their position. Second, as a process to be unanimously applied, whether you are running or starting a company, designing or marketing a product, investing in a company or fund, purchasing products or services—or “just” a cog in the business machine. Third, as an aspirational end-state, a leadership mantle for everyone to guide business, innovation, and interrelations among people and the environment.
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Learning from Nature: Fostering Health & Wellness within the Office Ecosystem
Each year scientists discover more details about the myriad ways that nature is sustainable because of its regenerative and circular dynamics. And every year more companies emulate nature in their structure, processes, and procedures. They understand that “growth” and “success” – personal, business, brand, cultural – must be considered similarly symbiotic, aimed at achieving sufficiency for all. In this session, Mainwaring introduces models of, and a prescription for, achieving vitality, solidarity, mutualism, homeostasis, compassion, healing, diversity, and adaptability in the “life support system” of your business culture.
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Beyond Sustainability Storytelling: Defining & Sharing A Narrative that Captures Attention
Forward-thinking companies consistently review and transparently communicate progress across the breadth of all their internal activations, including ESG metrics, DI&E efforts, and community impact—but often only through the lens of their relative adherence to “sustainability” benchmarks. But is this enough? Is “sustainability” even enough, given the urgency and, enormity of our interrelated crises? In this session, Mainwaring will argue that it’s clear that sustainability as we’ve come to understand it does not go far enough. Nature isn’t naturally “sustainable,” but rather regenerative. As stakeholders continue their transformation from an individual “Me” into one equipped to Lead a larger We toward a regenerative future, we must craft a narrative that inspires restoration and renewal. Then we must stress-test, self-disrupt, and continuously iterate and adapt that narrative and practices.
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Show Up, Stand Up, Speak Up: How to Rise Above the Noise of Purposeful Brands
Do you think business can best weather social, economic, environmental, and political storms by staying out of the rain? The climate emergency is demolishing corporate supply chains. Generations are being born with anxiety, depression, and hopelessness about the fate of their future. We’re in the midst of a global health crisis. Consumers nowadays expect companies to take a stand, even if the issue is highly politicized. But not with empty platitudes. In this session, Mainwarings shows how the most dangerous thing a company can do is try to play safe. We only alienate loyalists on both sides of any issue, and risk atrophying hard-won reputation capital that can take us years to recover. So, instead, companies must take a stand. But on what issues? How vocal should you be? And at what risk to your brand?
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Urgency & Optimism: How Business Meets Today’s Challenges with Equal Speed & Force
The undeniable failure of our ecological ecosystem will continue to ravage humanity, erode business viability, and cost literal lives—it already has. Meantime, the gaps in wealth, education, and healthcare can’t yawn any wider without swallowing whole swaths of humanity. Given the urgency and sheer scale of our challenges, it’s easy for all of us to get overwhelmed, pessimistic, or skeptical. But in this session, Mainwaring introduces those businesses that Lead With We, collaborating with tens of millions of collective employees, customers, consumers, supply chain partners, investors, and movements, all acting as multipliers of collective impact on critical environmental, social, and economic crises around the world. Leading companies, large and small, are thriving, unlocking new revenue-generating prospects from the estimated $12 trillion opportunity in unlocking responses to the SDGs and wider ESG needs.
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Empowering Women: Nurturing the Next Generation of Leaders Our World Desperately Needs
In this session, Mainwaring introduces five CEOs who exemplify leadership, and explores to what extent their gender might have anything to do with their success. In 2021, Karen Lynch took over as CEO of CVS Health, ranked No. 7 on the Global 500—she’s the highest ranking female CEO in the world. Roz Brewer, formerly of Starbucks and Walmart, became CEO of the Walgreens Boots Alliance. As CEO of Citigroup, Jane Fraser is the first woman to run a major Wall Street bank. Former JPMorgan Chase executive Thasunda Brown Duckett became CEO of the retirement fund manager TIAA—she’s one of six women of color running Global 500 companies. And Véronique Penchienati-Bosetta became the interim co-CEO of French food business Danone, a special case of collaboration worthy of exploration.
