Óscar Farinetti

Categories: Chefs, Wine & Hospitality | Entrepreneurship & SME

Oscar Farinetti is the founder and creator of Eataly, the largest Italian retail and dining experience in the world.

Oscar Farinetti is the founder and creator of Eataly, the largest Italian retail and dining experience in the world. In 10 years, 40 branches have been opened; 22 in Italy and 18 abroad: three in Japan, six in the U.S., Moscow, Istanbul, two in Dubai, Riyadh, Doha, Seoul, San Paolo, Munich, Stockholm and Paris. The next opening: Toronto in Fall 2019 and London by the end of 2020.

Oscar Farinetti’s new project is FICO Eataly World, the world’s larger agri-food park: 100 thousand square meters inaugurated on November 15, 2017 in Bologna.

FICO Eataly World is the only place in the world where you can experience the whole food production chain. Two whole hectares are dedicated to demonstrative fields and stables with more than 200 animals and over 2000 different cultivars. It also boasts more than 40 farming factories and consortiums, over 40 places to eat the best Italian dishes, 100 traditional shops, an Italian farmers’ market, a congress center, educational areas for wine tasting, cooking shows, a training ground, which offers a sensorial and educational experience about food and its biodiversity, six walk-throughs, and interactive multimedia carousels dedicated to the extraordinary story of Humankind, fire, Earth, seas, animals, bottled goods, and the future.

In 1978 he started working at UniEuro, a small food and household goods store founded by his father. Oscar Farinetti became president and CEO of the company, focusing on electronics and transforming UniEuro into one of the largest electronic retailers in Italy, with 150 stores from 1978 to 2003. In 2003, Farinetti sold the company and dedicated himself full time to Eataly. 

Through his lectures, Oscar Farinetti shares how to detect opportunities for innovation and reveals keys to create a unique experience for the customer.

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