Michael Bosworth

Categories: Best-selling Authors | Professors from Leading Universities | Sales & Customer Service

Travels from Orcas Island, Washington, USA

Mike Bosworth has been a thought leader within the field of sales and marketing over the last several decades. He is an author, speaker, entrepreneur, story seeker and sales philosopher.

Mike Bosworth is the author of best selling sales books Solution Selling: Creating Buyers in Difficult Selling Markets, What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story and co-author of CustomerCentric Selling. 

Mike Bosworth founded and grew one of the most successful virtual businesses in the B2B arena. After 10 years with Xerox Computer Services and one year with a software start-up, he founded Solution Selling in 1983, began adding licensing his intellectual property to affiliates in 1988 and by the time he sold it in 1999, over 50 affiliates were contributing royalty income in excess of $2.8M annually. 

Mike Bosworth founded Story Seekers in January 2013 to begin coaching salespeople and leaders to use the power of storytelling and story tending to connect, to gain trust, and to influence people to do difficult things that need to be done. He is also a best-selling author of several books in selling and markets.

In addition to his keynote speaking for professional associations and major corporations, Mike Bosworth has been a featured lecturer at the Stanford Graduate School of Business, The Stanford Program on Market Strategy for Technology-Based Companies, The American Marketing Association Customer Message Management Forums, The Anderson School Of Management At UCLA, the Paul Merage School of Business at UC Irvine, The University of Connecticut and Rollins College to name a few. He is certified (CMC) by the Institute of Management Consultants.

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